The week, which runs from November 4 to 8, is hosted by MediaSmarts and the Canadian Teachers’ Federation (CTF). Activities are taking place across Canada to recognize the importance of media and digital literacy skills for young people.
In honour of the week’s theme – marketing, consumerism and youth – MediaSmarts has launched the following resources:
- Co-Co’s AdverSmarts Teachers’ Guide: An extensive classroom companion to the popular Co-Co game, which teaches young children about online food marketing.
- Les publi-astuces de Co-Co: A French version of the game and teachers’ guide.
- A lesson series on tobacco marketing and alcohol advertising targeting youth.
In addition, a new “Media Minutes” program has been released for Grades 4 to 8, which includes six engaging media literacy videos and accompanying lesson plans. The program was produced in partnership with Concerned Children’s Advertisers.
MediaSmarts is also joining with several collaborating organizations on a series of cyber events. They include:
- November 4 at 8:00 p.m. (EST): Tweet Chat on “What’s Being Sold: Helping Kids Make Sense of Marketing Messages”. Using the hashtag #K12Media, educators will share media literacy resources and tips around marketing.
- November 6 at 6:00 p.m. (EST): A bi-national Google Hangout with marketing industry professionals in the U.S. in partnership with the National Association for Media Literacy Education (NAMLE).
- November 7 at 7:00 p.m. (EST): Webinar on teaching media literacy in the classroom. The webinar, hosted in in partnership with Concerned Children Advertisers, will provide teachers with ideas for integrating media literacy into their classrooms. Pre-registration is required.
To learn about other activities taking place during Media Literacy Week, visit the Events Calendar.